05.22.12

Marcus Hotels & Resorts Announces Milwaukee IndyFest Activities Beginning May 29

Milwaukee, Wis., May 22, 2012. . . . .To generate excitement for Milwaukee IndyFest taking place June 15 & 16, 2012 at Wisconsin State Fair Park, Marcus® Hotels & Resorts today announced several kick-off activities sure to thrill race fans and members of the surrounding communities.  Marcus Hotels & Resorts is recognized as a Champion of the Community Partner and the official hotel and catering partner of this summer’s IndyFest event.

Super Speedway Film Showing May 29 at The Majestic Cinema with Michael Andretti

On Tuesday, May 29, 2012, organizers will show Super Speedway at the Marcus Majestic Cinema in Brookfield at 7:20 p.m.  The film will be introduced by Michael Andretti and New York Times Best-Selling author, Jade Gurss.  After the showing, Andretti will conduct a special Q&A session about his role in the film and discuss his anticipation for Milwaukee IndyFest.  General admission tickets for the film are $15.00 and can be purchased at the Majestic Cinema box office or online athttp://www.marcustheatres.com/Movie/MovieDetail/64582.

The racing documentary, Super Speedway, follows the Newman-Haas racing team (Andretti) during the 1996 season and captures the process of building, testing and racing.  Starring Paul Newman, Richard Garneau, Jim Paulson and race car drivers Jeff Andretti, Mario Andretti, Michael Andretti,Christian Fittipaldi and Carl Hass, the movie includes extensive race speed on-track footage, including some pre-race footage with a full squad of cars.

“I am thrilled to revisit the filming of ‘Super Speedway’ with Milwaukee fans,” said Michael Andretti.  “The film does a great job of capturing the IndyCar racing experience and all the challenges and triumphs along the way.  This is a great film for kids, adults and families to enjoy!”

 

For more information on the movie showing at the Majestic Cinema, please visit:  www.marcustheatres.com/andretti

 

Milwaukee IndyFest Street Party June 14 adjacent to the Hilton Milwaukee

The highly anticipated Milwaukee IndyFest Street Party will take place June 14, 2012 from 5 p.m. to 10 p.m. in the parking lot located on 5thand Wisconsin streets across from the Hilton Milwaukee Hotel. The street party is free to all participants.

The Street Party will feature:

  • Live music by The Toys
  • IndyCar race driver appearances, including Mario and Michael Andretti
  • A car show with prizes for each category (60’s or earlier, 70’s, muscle car, roadster and street rod). Registration is $10 per car before June 8 and includes two Marcus Theatres movie passes. Best of Show winner receives two grandstand tickets to Saturday’s IndyFest race at the Milwaukee Mile and two access passes to the Marcus Club
  • House of Harley-Davidson parade
  • Kids Zone with face painting, a giant slide, hot slots racing and a bounce house
  • Milwaukee food trucks and beer

All registration fees for the car show and 5% of food and beverage purchases will be donated to the Children’s Hospital of Wisconsin. Guests are encouraged to bring their own grills and seating.  An “After Party” including drink specials will take place at the Miller Time Pub in the Hilton Milwaukee at 10 p.m., featuring live music by Shakedown.

 

For more information on the Milwaukee IndyFest Street Party, please visit: http://www.indyfeststreetparty.com.

 

Overnight Packages for IndyFest Weekend

Overnight packages are still on sale for this exciting race weekend!  Book with Marcus Hotels to receive exclusive access to IndyFest events and shuttle transportation throughout IndyFest weekend.

One Night Room Only Package starting at $194 ($238 value):

  • Overnight accommodations at the Hilton Milwaukee (Friday or Saturday)
  • Two infield access passes (IndyCar Fan Village, Midway Rides, Family Fun Zone and “Snake Pit”)
  • Shuttle service to and from Milwaukee IndyFest
  • Complimentary parking at the Hilton Milwaukee

One Night VIP Package starting at $414 ($598 value): 
Includes an overnight Hilton Milwaukee stay (Friday or Saturday), infield access passes, shuttle service, complimentary parking, plus:

  • Two Passes to the Marcus Club on Saturday
  • Gourmet buffet luncheon
  • Complimentary snacks and three drink tickets per pass
  • Cash bar service
  • Private restrooms
  • Access to the Paddock
  • Bottle of Andretti wine, one per room

Additional Marcus Club passes can be purchased for $175 per person at the time of reservation, onsite at the Milwaukee Mile, or at www.milwaukeeindyfest.com.

Additional 1 and 2 night package options are available and can be booked at www.mkepackages/indyfestor by calling 1-877-704-5327. 

Hotel packages do not include Grandstand race tickets which can purchased separately online at the Milwaukee IndyFest website: www.milwaukeeindyfest.com.

Corporate Opportunities

Companies interested in sponsorships and hospitality tents should please contact Braden Hurley at 317-872-2700 x265 or atbraden.hurley@andrettisportsmarketing.com.

For more information on the latest news and updates from Marcus Hotels & Resorts, please visit:http://media.marcushotels.com.

About Marcus Hotels & Resorts

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns or manages 18 hotels, resorts and other properties in nine states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historical renovations.  The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels.  For more information, please visit www.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).

 

About Andretti Sports Marketing Wisconsin

Andretti Sports Marketing Wisconsin, LLC is a subsidiary of Andretti Sports Marketing, LLC. Based in Indianapolis with regional offices in Toronto, New York and Fort Lauderdale, Andretti Sports Marketing, LLC manages turn-key marketing solutions that drive targeted return-on-investment for its professional sports marketing clients. Led by racing legend Michael Andretti, Andretti Sports Marketing collaborates with MDC Partners’ agencies, blending a winning formula for corporations leveraging their brands within the sports marketing industry and to provide a seamless North American activation footprint. For more information on Andretti Sports Marketing, visit http://www.andrettisportsmarketing.com.

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